As the coronavirus pandemic lingers on, many businesses are having to find new ways to reach their audiences. Here are five ways you can adapt your marketing strategy to the current situation:
1. Stay connected
Build a strong sense of camaraderie with your fellow entrepreneurs by asking how you can help them or inquiring about what is working well for them. Make sure your customers are aware of new hours, new policies and procedures. Consider sending them a weekly or monthly newsletter to show them new and retiring products, updated hours and more. Provide the community members with any resources you might have — even if it is a free download to keep kids entertained, share it. Send a postcard to thank them for their past and current support.
2. Be resourceful
Don’t try to force your product on others, especially where it may not belong. Poll your audience via SurveyMonkey or Facebook to see what they are looking for and then provide creative ways to engage with them, whether it’s through Facebook Live, online sales, or teaching a class virtually.
3. Make sure your website & Facebook are current and up to date
Make sure your website has a shoppable landing page so people can buy your products online or purchase gift cards. Collect contact information from people who visit your site. Additionally, set up your Facebook and Instagram pages with current information. Plan daily content for your social media platform and consider adding a blog to your website.
4. Continue brand awareness
Do not reduce your marketing budget, especially online marketing! Many people are still home and spending hours on the computer. While they may not be looking to buy right now due to tighter budgets, they could be planning for future purchases. To that end, remember to keep your brand awareness alive.
5. Establish trust
People prefer to do business with companies they trust. Keep the lines of communication open and if you make a promise – keep it or communicate why you haven’t been able to follow through yet.
If you need help with social media, website or other types of marketing – there are many chamber members who can help. Contact the office or go to our website for referrals!
Oswego Area Chamber of Commerce : 73 W Van Buren Street : Oswego, IL 60543 : 630.554.3505 http://www.oswegochamber.org/