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Local Business

Ramp up marketing efforts during the pandemic

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Does the pandemic have you pulling back on marketing initiatives for your business?

The opposite should be happening.

“Now is the time to double down,” Oswego Area Chamber of Commerce President Angie Hibben said.

These days, more people are home and online. To that end, social media is a way to get your company’s message to them where they already are. Because if people aren’t thinking about you, they won’t think to buy from you.

“Out of sight equals out of mind,” Hibben said. “It’s important to keep yourself top of mind for when people can come out to shop, do home improvements, visit their favorite store, go to the doctor, etc. Do web ads, Facebook, Instagram, Pinterest ads.”

Social media posts with videos can be a great tool for promoting businesses.

“Video is huge right now - demonstrations on how to make something, how to teach something, virtual tours of a museum or zoo, etc.,” Hibben said.

The Oswego Area Chamber of Commerce is also a great resource when it comes to getting your message heard.

“We are doing free Zoom marketing seminars and workshops. Watch our online presence and our emails where we are reposting things to Facebook,” Hibben said.

The Chamber has also created a page called Support Small Business in Kendall County, where businesses are encouraged to post information, promotions and more, as well as a Members Only Facebook page which invites Chamber members to post and ask questions. Additionally, the Chamber created a restaurant spreadsheet to make it easier for community members to find where they can purchase a meal for carryout.

Don’t let a temporary closure stop you from building a strong following that can help once the pandemic ends.

“You want to think of marketing in the long-term not the short term,” Hibben said.

Oswego Area Chamber of Commerce : 73 W Van Buren Street : Oswego, IL 60543 : 630.554.3505 http://www.oswegochamber.org/